Denver, CO – PBS12 (formerly Colorado Public Television) is excited to announce its new President and General Manager, Bobby Springer.
This announcement follows a nationwide search and interview process by DDJ Myers, the well-know executive search and leadership development firm. Springer joins PBS12 from KHOU11 in Houston, Texas where he was the President and General Manager. He is the former Director of Advertising and Promotion at 9News and is excited to return to Denver. Springer is a highly creative leader with an impressive background as a media executive. PBS12 is eager to bring his expertise back to the Denver market.
“Bobby’s vision for PBS12 matches the desire of the Board to be hyper-local and relevant in the community,” said Dessa Bokides, Chairperson of the Board. “His deep understanding of the Colorado media market, his passion for creating community connections, and his executive leadership make him the right choice to lead the Station,” Bokides added.
Springer brings a wealth of experience in leadership, broadcasting, and community engagement and is thrilled to join the PBS12 team at such a pivotal moment. “I am excited to work with the talented team at PBS12 as we continue to provide unique, meaningful programming that serves the needs of our community,” said Springer. “This is a time of great opportunity for public media, and I’m honored to lead PBS12 into its next chapter. Thank you to the DDJ Myers recruiting team for executing a smooth recruiting and interview process. Great things are ahead for PBS12 and I can’t wait to get started.”
Throughout his career, Springer has demonstrated a commitment to innovative content creation and strong partnerships that foster community connections—values that align perfectly with PBS12’s mission. He spent nearly two decades at 9News and its parent company, TEGNA. Springer was an integral part of the marketing leadership team, launching the syndication of TEGNA’s signature daytime lifestyle show Daily Blast Live across the US.
Under Springer’s leadership, PBS12 will continue to focus on delivering diverse and engaging programming, expanding its reach and impact within the community, and exploring new opportunities for growth in the ever-evolving media landscape.
About PBS12
PBS12 is a community-supported public television station that has been serving Colorado for over 40 years. With a mission to provide impactful programming that informs, educates, and entertains, PBS12 remains committed to enriching the lives of its viewers and supporting the local community. PBS12 creates and shares content and programs around issues and information that matters most to Coloradans. For more information, visit: www.pbs12.org
