PRESIDENT/GENERAL MANAGER
PBS12
Denver, CO
PBS12. Your neighborhood. Your world.
PBS12, an independent station rooted in Denver, Colorado, is dedicated to being more than just a PBS station—we’re your neighbor. We champion diverse voices, celebrate community, delight audiences, and expand perspectives for all Coloradans. Rooted in independence and diverse viewpoints, we offer high-quality, locally-focused content that resonates with our unique community. PBS12 dedicates 75% of its programming to local content and 25% to national content, living up to our tagline: “PBS12. Impact Media for Colorado”. This balance reflects the commitment to local relevance and global perspectives, celebrating the unique experiences and issues of Coloradans.
PBS12 is seeking a President/General Manager who can lead the station’s mission of delivering high-quality, locally-focused content while championing diverse voices and community engagement. This leadership role is pivotal as the station emerges from a significant organizational transformation, poised to establish its reputation for award-winning Colorado-centric programming. The President/General Manager is expected to strategically execute the station’s vision, ensuring that content remains rooted in the brand pillars of curiosity, trust, community, and diversity. This includes fostering a culture of curiosity through innovative content, maintaining trust through clear values and ethics, engaging deeply with the community, and ensuring diverse voices are represented.
As a visionary leader, the President/General Manager will be bold and strategic while building trust with the board, staff, and community. The President/General Manager must be innovative, understand the nonprofit world and its values, and be capable of fundraising and engaging in the community. Exhibiting respected leadership ability, the President/General Manager will unify staff and industry leaders toward the station’s goals, filling a unique and important niche in the community.
As an ambassador to the community, the President/General Manager provides and executes strategy in conjunction with the team and board, taking responsibly bold steps while supporting civil discourse. This role demands strategic visioning acumen, a passion for community storytelling, and the capability to drive the station forward in fulfilling its mission to expand perspectives and delight audiences across Colorado.
Leadership Skills and Characteristics
- Strong working knowledge in media broadcasting, non-profit fundraising, technology, human resources, marketing, and public relations.
- Cross-functional expertise and the ability to develop and lead a high-performing leadership team with competence in media broadcasting, strategic use of technology, and strategic brand and marketing, which includes big-data analytics.
- Proficiency in leveraging technology to facilitate real-time decision-making and identifying opportunities for improvement through data analytics.
- A visionary and a strategic thinker.
- Ability to adapt to rapid change.
- A proven track record of employee development, succession planning, and mentoring expertise
- Demonstrated strategic planning, budget, and fundraising plans, with successful implementation.
- Ability and competency as the ambassador of PBS12 to align the external brand with the internal culture.
- Experience in fulfilling, implementing, and following board-approved policies.
- Demonstrated ability and proactive interest in developing industry relationships.
- Highly developed decision-making skills. Must have demonstrated the ability to analyze and define problems/situations of varying complexities as well as to develop and apply appropriate solutions.
Key Responsibilities and Qualifications
- A bachelor’s degree is preferred, though a strong and proven professional background with significant management experience is essential.
- Identify processes and lead the implementation of the strategic planning priorities.
- Create and lead a sound digital strategy (build, buy, partner) while building digital expertise in-house.
- Expand or redirect strategic priorities as necessary.
- Design and execute fundraising activities.
- Enhance visibility and personal relationships in communities served.
- Assure PBS12 has the proper balance of capital and people resources.
- Streamline board meeting agendas; provide advance delivery of agendas; and identify areas where board input is needed.
- Lead executive-level crisis management, including the development of a crisis communication plan.
The base salary range is $150,000 to $175,000.
ABOUT DDJ MYERS, an ALM First Company
DDJ Myers is the executive search consultant for this organization. Our expertise is in supporting leadership teams in sustainable practices for high-performing organizations through succession planning, leadership development programs, executive coaching, board governance and renewal, and executive search. Please learn more about us at www.ddjmyers.com.
